Brick & Mortar Retail

How to increase sales according to objective evaluation metrics.

The web has radically changed the customer approach to retail marketing due to the growing preference for online purchasing. For this reason, the presence of a customer inside the physical store turns into a very special opportunity. Caligoo has created a single platform that is able to integrate different technologies (WIFI, Bluetooth, GPS and so on) and can also collect and manage significant amounts of data about the customers online behaviors, preferences and in-store activities, which allows the business owner to create highly customized communications.

Benefits

Increase in sales and improved quality of in-store services and better ability in engaging customers. The Caligoo system contributes to higher customer loyalty and an increase in the brand’s digital services. The platform also guarantees an undisputed profitability of Big Data.

 

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